In 2015, after participating in the tail end of the Coffee for a Better Future project, Coop Denmark teamed up with IFU to develop a one of a kind coffee roasting facility in Kenya, so that coffee producers from East Africa could have the option to directly trade with an international coffee roaster within their reach and directly influence global consumer choices as well as tell their own story. African Coffee Roasters has revolutionalised the coffee supply chain in Kenya and globally by roasting and packing roasted coffee ready for consumption in Kenya. This coffee is then transported to your favourite outlet ready for you to pick it! For years we have had the argument that roasted coffee cannot be exported from a producer country on a commercial basis, we are creating a new narrative for coffee producing countries. To create shared value we focus on the needs of coffee producers, identification of existing opportunities at producer level and linking this to the needs of coffee consumers globally and opportunities within the coffee supply and value chain. All the while keeping our operations at African Coffee Roasters ethical and responsible. After all, charity begins at home!