Brewing sustainability into every roast
African Coffee Roasters was built on a simple but radical idea: roast where coffee grows. By keeping value at origin, we’re flipping the script on a $200 billion industry that has long funneled profits away from producing countries.
Today, over 55% of the retail value of our coffee stays in East Africa—fueling local economies, creating jobs and proving that quality, sustainability, and competitiveness can go hand in hand. The skeptics said it couldn’t work. Seven years later, we’re still here, roasting some of the finest coffee for the world’s most discerning markets.
Retail Value Distribution
Traditional Coffee Supply Chain
Retail Value Distribution
ACR Coffee Supply Chain
Reinventing the Coffee Value Chain
African Coffee Roasters and Slow operate as one integrated supply chain designed to keep more value where coffee is grown, strengthen local economies, and deliver high-quality coffee globally. By combining ACR’s strengths in sourcing, processing, and international logistics with Slow’s regenerative farming and impact-driven supply chain, we provide a more efficient, transparent, and future-ready model.
The conventional coffee model ships raw green coffee long distances for further processing, concentrating value in consuming markets and limiting returns at origin. Our integrated approach retains more steps closer to source, creating jobs, improving income stability, and building a supply chain that is both operationally robust and commercially scalable.
For retailers, hospitality groups, and coffee solution providers, this delivers commercial performance alongside transparency, traceability, and sustainability credibility, without compromising on quality, consistency, or supply security.
Farmer Relationships and Sourcing
At ACR, strong partnerships start at the farm gate. We work with suppliers who go beyond sourcing—they invest in the future of coffee.
They ensure fair distribution of differentials, uphold quality assurance, and support farmers at the ground level. They prepare for the EU Deforestation Regulation and other sustainability standards, staying ahead of global market shifts. And they operate with full transparency and traceability, because a better coffee industry starts with accountability.
This isn’t just about compliance. It’s about building a supply chain that’s fair, resilient, and future-proof.

TRACE Kenya Lifts Organic Coffee
Short for Traceable Organic Coffee from Kenya, this initiative is tackling one of the biggest gaps in the industry—organic certification. Launched in 2020, it’s training 15,000 smallholder farmers across Bungoma, Kericho, and Nandi to meet global organic standards.
The impact goes beyond the farm. Higher-quality coffee means better prices. Certification unlocks new markets. And a stronger value chain creates more jobs.
For years, organic coffee from Kenya was a rarity. TRACE Kenya is making it a reality.
Memberships and Affiliations
African Coffee Roasters roasts whole beans, ground and capsule coffee in Athi River, Kenya. Based in the Export Processing Zone (EPZ), we deliver high-quality coffee to global markets through a responsible, transparent supply chain.
African Coffee Roasters EPZ Limited
P.O Box 535 - 00204, Athi River - Kenya
Export Processing Zone (EPZ), Athi River,
Twiga Close, Off Simba Road
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