Brewing sustainability into every roast

African Coffee Roasters was built on a simple but radical idea: roast where coffee grows. By keeping value at origin, we’re flipping the script on a $200 billion industry that has long funneled profits away from producing countries.

Today, over 55% of the retail value of our coffee stays in East Africa—fueling local economies, creating jobs and proving that quality, sustainability, and competitiveness can go hand in hand. The skeptics said it couldn’t work. Seven years later, we’re still here, roasting some of the finest coffee for the world’s most discerning markets.

Retail Value Distribution Traditional Coffee Supply Chain

Retail Value Distribution

Traditional Coffee Supply Chain

Retail Value Distribution ACR Coffee Supply Chain

Retail Value Distribution

ACR Coffee Supply Chain

Reinventing the Coffee Value Chain


African Coffee Roasters and Slow operate as one integrated supply chain designed to keep more value where coffee is grown, strengthen local economies, and deliver high-quality coffee globally. By combining ACR’s strengths in sourcing, processing, and international logistics with Slow’s regenerative farming and impact-driven supply chain, we provide a more efficient, transparent, and future-ready model.

The conventional coffee model ships raw green coffee long distances for further processing, concentrating value in consuming markets and limiting returns at origin. Our integrated approach retains more steps closer to source, creating jobs, improving income stability, and building a supply chain that is both operationally robust and commercially scalable.

For retailers, hospitality groups, and coffee solution providers, this delivers commercial performance alongside transparency, traceability, and sustainability credibility, without compromising on quality, consistency, or supply security.

Slow Benefit - Coffee with a nature background

Farmer Relationships and Sourcing


At ACR, strong partnerships start at the farm gate. We work with suppliers who go beyond sourcing—they invest in the future of coffee.

They ensure fair distribution of differentials, uphold quality assurance, and support farmers at the ground level. They prepare for the EU Deforestation Regulation and other sustainability standards, staying ahead of global market shifts. And they operate with full transparency and traceability, because a better coffee industry starts with accountability.

This isn’t just about compliance. It’s about building a supply chain that’s fair, resilient, and future-proof.

Coffee Origin
African Coffee Roaster New Kenyan Belt 2026

TRACE Kenya Lifts Organic Coffee


Short for Traceable Organic Coffee from Kenya, this initiative is tackling one of the biggest gaps in the industry—organic certification. Launched in 2020, it’s training 15,000 smallholder farmers across Bungoma, Kericho, and Nandi to meet global organic standards.

The impact goes beyond the farm. Higher-quality coffee means better prices. Certification unlocks new markets. And a stronger value chain creates more jobs.

For years, organic coffee from Kenya was a rarity. TRACE Kenya is making it a reality.

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Memberships and Affiliations

sedex_member_logo UN Global Compact logo KAM

Certifications


Rainforest Alliance

EU Organic Certificate

FSSC 22000 Certificate

Fairtrade Certificate

Policies and Certificates


Rainforest Alliance

EU Organic Certificate

FSSC 22000 Certificate

Fairtrade Certificate

Rainforest Alliance

EU Organic Certificate

FSSC 22000 Certificate

Fairtrade Certificate
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